I would recommend Zepo to colleagues at other companies because I believe it has met all our needs. It has allowed us to run three types of campaigns that other tools we have tried simply cannot do. And beyond the product itself, the support from the whole team has helped us get far more out of it.”

Introduction

With millions of customers and a workforce that spans the country, Movistar Argentina knew that a quarterly phishing drill was no longer enough. To build a genuine security culture — one that is local, continuous, and measurable — they turned to Zepo Intelligence.

Customer Background

“Pre-built campaigns lacked local context and colloquial Argentine language, reducing their relevance and impact for employees.

To build a genuine security culture, Movistar needed a programme that was local, continuous, and measurable.

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Challenge

‍Movistar Argentina’s security team had been running awareness campaigns for years, but their existing setup created real limitations:

1. Low campaign frequency. Their corporate tool limited phishing exercises to once every three months — far too infrequent to build lasting habits and a genuine security mindset.
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2. No local flexibility. Pre-built campaigns lacked local context and colloquial Argentine language, reducing their relevance and impact.
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3. Single campaign type. The team was limited to email phishing, with no ability to run smishing or QR-based attack simulations.
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4. No employee-level profiling. There was no way to track individual progress or tailor training to each employee’s specific risk level.

“Their corporate tool limited phishing exercises to once every three months.

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Solution

Movistar Argentina selected Zepo Intelligence after a competitive evaluation in which Zepo was the only platform where every test worked flawlessly. The platform delivered:

• Multi-vector campaigns: phishing, smishing, and QR-based simulations gave the team a complete, realistic picture of employee vulnerability.
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• Local language and context: campaigns crafted in colloquial Argentine Spanish made simulations far more realistic and impactful.
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• Increased frequency: the team moved from quarterly exercises to a continuous, self-directed programme with full flexibility.
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• Employee risk profiling: individual profiles tracked each employee’s awareness journey, enabling targeted training assignments over time.
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• Engaging training modules: colourful, visually appealing courses made learning enjoyable and boosted completion rates across the company.
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• End-to-end support: from platform setup to campaign ideation, the Zepo Intelligence team was present at every step.

“I would recommend Zepo to colleagues at other companies because I believe it has met all our needs. It has allowed us to run three types of campaigns that other tools we have tried simply cannot do. And beyond the product itself, the support from the whole team has helped us get far more out of it.”

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Conclusion

‍Since deploying Zepo Intelligence, Movistar Argentina has fundamentally changed how its employees relate to cybersecurity. Employees now proactively report suspicious emails, ask whether messages are tests, and actively consult the security team — creating a new level of collaboration between the workforce and the security department. What was once a top-down, calendar-driven programme is now a living, breathing security culture built from the ground up.