When the voice on the line sounds like your CEO: Navigating the new era of Al-driven social engineering

A recent incident involving a retail business highlights a critical shift in social engineering: attackers are now using AI-cloned voices to divert payments, moving past traditional email phishing. While technical filters remain necessary, they cannot see or block a conversation between two humans where trust is the primary exploit. This post argues that organizations must move beyond the “weakest link” mentality to build durable behavioral proficiency and verification protocols that survive high-pressure, high-fidelity attacks.