Hacking Your Mind: How BBVA, EL País, and Zepo Intelligence Reimagined Cybersecurity Through Neuroscience and Illusion
In a world where AI is reshaping both opportunity and deception, BBVA, El País brought together an unexpected trio, a neuroscientist, a cyber mentalist, and digital security leaders, to explore how the human mind has become the new frontline of digital risk. At La Vela in Madrid, Zepo Intelligence joined this groundbreaking event to demonstrate, live on stage, how perception, trust, and cognitive biases can be weaponized in modern attacks. “Hacking Your Mind” revealed a simple truth: in the age of AI, understanding how people think is just as crucial as the technology designed to protect them.
Cybersecurity Awareness Month: Why Human Risk Matters More Than Ever
Every October, Cybersecurity Awareness Month shines a spotlight on one of the most urgent issues of our time: digital trust. It’s a reminder for organizations, leaders, and individuals to rethink how we approach security in an era where the boundaries between human behavior and technology have become blurred.
From Compliance to Culture: Embedding Security in Everyday Work
For many organizations, cybersecurity is synonymous with compliance. Policies, audits, and checklists are in place, and leaders often believe that ticking boxes equals protection. But in today’s rapidly evolving threat landscape, true security goes beyond compliance, it lives in culture.
Policies protect systems. Culture protects people.